Marketing Content
Self-Promotional Content
CV
After the Careers Lab visit I was made aware of several things to consider when writing a CV. These things included:
- A brief profile statement
- Experience/projects I've worked on
- Skills
- Education
With these things in mind, I wrote a first draft CV.
Using InDesign allowed me to take complete control over the layout of the page. Using Careerset's ATS scorer, I was able to see where some parts of my CV were lacking, despite receiving a high score on my first attempt.
Addressing the issues that arose from my previous attempt such as over-use of irrelevant buzz words, I was able to have another look and see what words I could replace. This made me more confident in writing about myself through a critical lens.
After receiving feedback on my second draft, I realised that the brevity score of the CV was due to a neglection to add a skills section. To see whether it would be enough to solely talk about my knowledge of Maya and Blender, I left these as my only skill to not take up too much of the second page.
Receiving the same feedback that my CV doesn't have enough words prompted me to fill out more of my skills. Once those were added, I tweaked a few more things with the design and ran it through the ATS scorer again. This time, however, I was given the same score as before. I suspect there's an element of stubbornness with the algorithm for this tool and I can't imagine any other ways to improve it. I'm happy with the CV as is now.
Cover letter
As my first goal for leaving university is to seek employment/internship opportunities, I have decided to draft a cover letter to Framestore for their Launchpad Internship. Using Careerset, I was able to refine my cover letter until I was happy with it - there were a few improvements that the tool has suggested I listen to, however, they are very minor adjustments that seem to be the behaviour of an AI service that doesn't fully understand context.
Showreel
Seeing as I want to start pushing my social media pages as my primary area for networking and sharing my work, I have decided to edit my showreel in 9:16 aspect ratio to be more engaging on mobile devices. After looking at a handful of demo reels/showreels online, I have found out which elements worked to engage me - borrowing a few ideas from these enabled me to create this showreel.
I liked elements of these showreels online for being engaging while being able to fill as much of the screen as possible, leaving no negative space.
Business cards
I decided to create business cards using Canva. I liked the design elements that Canva offered and favoured the time efficiency with using this service as opposed to using other programs.
I used a web tool called QR Code Creator (https://qrcodecreator.com/) to generate a QR code for my website so that people I hand this to can easily load up my work.
Social Platforms
Having set up my LinkedIn profile from last year, I have since added several people relevant in the industry as well as connecting with others from the class to keep contact opportunities open after graduation.
After submitting my work from last semester, I decided to post my previs showreel and my latest body mechanics piece to gain exposure on LinkedIn. The impressions I received on these posts wasn't optimal, which tells me I have more room for improvement working within either of these disciplines as people likely weren't impressed with how I was showcasing my work. I will be continuing to add more to my LinkedIn profile over the coming months as this is one of my goals for ensuring I am where I need to be 5 months after graduating.
Here is my Instagram page where I upload most of my animation projects. Recent posts have begun to shift the purpose of this portfolio page in a different direction. Before, I used this page to upload any 3D work I had done; now, I use it to promote myself as a previs artist, showcasing my latest previs projects.